Advertising MCQ Set 2 General knowledge(GK) MCQS | Online Exam Test (Learn MCQs: multiple choice questions and answers)

Question:

_________ is the ability to reach prospective customers on a personal and intimate level

1.Visuals

2.Economy

3.Intimacy

4.Fractionalization

Question:

A ______________ is a B2B trading network that links a meticulous seller with its own trading partners

1.Web community

2.Private trading network

3.Virtual network

4.Bitstream

Question:

A specific position in a publication for which an advertiser is granted a permanent franchise is __________

1.Grant position

2.Franchise position

3.Lead position

4.Permanent position

Question:

An advertising that rate that does not include any discounts are _____________

1.Maximum rate

2.Neutral rate

3.Flat rate

4.Normal rate

Question:

Communication with various internal and external publics to create a image for a product or corporation is _________

1.new advertising

2.marketing mix

3.public relations

4.advertising

Question:

NBC stands for ____________
 
 National Broadcasting Company

1.National Business Center

2.National Broadcasting Company

3.National Building Code

4.National Benefits Centre

Question:

The ____________ that is selected to communicate the product/service to clientele forms the promotional mix

1.Marketing

2.Product

3.Promotional budgets

4.Promotional methods

Question:

The Ad Council is ___________

1. the organization sponsored by the advertising industry to create ads for commendable causes

2.a new US government organization formed to regulate advertising on the Internet

3.the name for the daily meetings held by small groups of top executives at most large advertising agencies

4.a self-policing organization funded by the advertising industry to punish unethical advertisers

Question:

The first printed advertisements were single sheets printed on one side that nowadays would be called_________

1.Barrages

2.Fliers

3.Flights

4.Brochures

Question:

The period that begins with the early morning news shows and extends to 400 PM is known as_________

1.Primetime

2.Fringe time

3.Full time

4.Daytime

Question:

The_________ team develops the message strategy from the copy platform

1.creative

2.editor

3.account planners

4.producers

Question:

What refers to the portion of media exposure done in the home?

1.Out of home

2.In home

3.Outdoor

4.Insert

Question:

Which medium is best depends entirely on the advertiser s objectives the creative needs the competitive challenge and the ______

1.Budget available

2.Clients choice

3.Agencies choice

4.Creative plans choice

Question:

Which of the following is the first stage of the marketing communications planning process and analysis of four main environmental context in order to shape the detail of the plan?
 Context analysis

1. Audience

2.Environmental Analysis

3.Media Analysis

4.Analysis

Question:

____ is used in outdoor advertising to refer to the number of billboards used in one display

1.Depth

2.Facing

3.Changing

4.Exposure

Question:

_____ allows the prospect to respond directly to the advertiser rather than going through a retailer or other middlemen

1.Direct advertising

2.Indirect advertising

3.Instant advertising

4.Mixed response advertising

Question:

_____ is the material abounding to the magazine or newspaper to use in the production of the advertisement

1.Artwork

2.Dat

3.Copy

4.Text

Question:

______ is a preferred position for newspaper advertisement generally following and next to reading matter or top of column next to reading matter

1.Equal position

2.Top position

3.Full position

4.Half position

Question:

______ is about direct person to person selling or voice to voice or digital to digital communication designed to explain how products services or ideas fit the needs of a prospective customer

1.Publicity

2.Public relations

3.Advertising tools

4.Personal selling

Question:

______ is the measurements which are based on respondents who either say with assurance that they have looked into a given magazine

1.Exposure

2.Lights

3.Depth of fiel

4.Focus

Question:

_______ are large structures located in public places which display advertisements to passing
pedestrians and motorists

1.posters

2.billboards

3.display

4.classified

Question:

_______ involves targeting specific areas where possible customers are likely to be using public information lists to help identify prospective clients

1.Direct mail

2.Community directories

3.Radio

4.Point of sales display

Question:

_______ is an array of reach according to the level of frequency delivered to each group

1.Frequency perio

2.Frequency distribution

3.Frequency channel

4.Frequency time

Question:

_______ means doing what the advertiser and the advertisers peers believe is morally right in a given situation

1.Social advertising

2.Ethical advertising

3.Legal advertising

4.Regulatory advertising

Question:

________ is the encircling term that involves the use of electronic platforms � intranets extranets and the Internet � to conduct a companys business

1.E-procurement

2.E-marketing

3.E-business

4. E-commerce

Question:

_________ is a term used to define a medium geographical potential

1.Transmitter

2.Antenn

3.Mass audience

4.Coverage

Question:

_________ is a transit advertising term specifying two displays in each vehicle

1.Hoarding

2.Double carding

3.Carding

4.Billboar

Question:

_________ is an advertisement in a print medi

1.Exertion

2.Extension

3.Integration

4.Insertion

Question:

__________ aims to transform the perception attitude or action of the prospective customer

1.Message design

2.Physical design

3.Transformational Advertising

4.Informational advertising

Question:

__________ is a reduction from regular rates when advertising contracts to use quantities of advertising

1.Discount

2.Allowance

3.Valuation

4.Correction

Question:

__________ is networks that connect people within a group to each other and to the company network

1.Internets

2.Bitstreams

3.Extranets

4.Intranets

Question:

___________ is a kind of advertising run by a local advertiser in conjunction with a national advertiser

1.Local advertising

2.Cooperative advertising

3.International advertising

4.National advertising

Question:

___________ is about bringing your product/service to the notice of your target market and reminding them or persuading customers to purchase that product/service

1.Production

2.Promotion

3.Budget

4.Image

Question:

___________ is an extent or degree of consumer awareness of an advertisement within a specific medi

1.Impact

2.Alternate

3.Choice

4.Impression

Question:

___________ is the outer shell of the advertisement which should be attention-grabbing attractive and interesting to your customers

1.Message design

2.Physical design

3.Transformational Advertising

4.Informational advertising

Question:

_______brings the product to the attention of potential customers

1.Marketing

2.Advertisement

3.Distribution

4.Promotion

Question:

______addresses to manufactures who buy machinery equipments and components needed to produce the goods they sell

1.Industrial

2.Trade

3.Professional

4.retail

Question:

ABC stands for __________
 
 
 
 African Bureau of circulations

1.Audit Bureau of Circulations

2.Advertising Bureau of Circulations

3.American Bureau of circulations

4.African Bureau of circulations

Question:

Advertisements provide consumers with essential information about products and services including _______

1.Where to get the product or service

2.The existence of the product or service

3.Where to sell the product or service

4.How much the product or service costs

Question:

Advertisers can reach audiences in target geological areas by ____________

1. buying time on local radio stations

2.placing ads in regional issues of national magazines

3.doing all the activities

4.advertising in local newspapers

Question:

Advertising agencies were first urbanized for and still serve the purpose of __________

1.Pushing clients to make rapid decisions

2.Mystifying ad purchasing so that clients do not attempt it on their own

3.Simplifying and speeding the purchasing of ads for their clients

4.Increasing the amount of research and decision-making clients need to do

Question:

Advertising by a local merchant who sells directly to the customer is ________

1.end product advertising

2.national advertising

3.retail advertising

4.direct response advertising

Question:

Advertising directly to consumers in newspapers was primarily popularized by ______________

1.The news criers of ancient Greece and Rome

2. USA Today

3.The ads for other religious books that appeared in Gutenbergs Bibles

4.The penny papers of the 1800s

Question:

An ______ is a long-format television commercial typically five minutes or longer

1.infotainment

2.entertainment

3.informercial

4.advertorial

Question:

An advertisement appearing on two facing junior pages that occupies only part of each page is ___________

1.Control panel

2.Control room

3.Pony sprea

4.Close sprea

Question:

An economy that relies on purchases of goods and services and on advertising to create a climate that encourages those purchases has been termed a __________

1.consumer culture

2.selling society

3.meritocracy

4.brand-name nation

Question:

Compensation to a salesperson agency et as a percent of their sales is known as_________

1.Replication

2.Implication

3.Commission

4.Expansion

Question:

Core brand values should be predictable via________

1.Consistent messages

2.Conservative messages

3.Contradictory messages

4.Conflicting messages

Question:

Define what is destined by the cognitive stage of consumer advertising?

1.Stimulating recognition of advertising

2.Sowing the seeds of a thought and gaining the consumers attention

3.Defining recognition

4.Involves the creating or changing of an attitude

Question:

Degree to which a consumer purchases a certain brand without considering alternatives is ____________

1.brand equity

2.brand loyalty

3.brand positioning

4.brand identity

Question:

IMC is about?

1.Co-ordinated promotional tools

2.Bear for the marketing strategy

3.Harmonized messages

4.A strategically resolute bend of internal and external messages

Question:

Letters folders reprints or other material sent through the mails directly to prospective purchases is____________

1.Instant mail advertising

2.retrieve mail advertising

3.Spam

4. Direct mail advertising

Question:

Marketing communications is used to achieve one of two principal goals The first concerns the development of brand values What is the other goal?

1.Increasing sales

2.Informing about products

3.Changing the behaviour of target audiences

4.Channelling communication tools

Question:

Newspaper Advertising Strengths

1.Audience in appropriate mental frame

2.Mass audience coverage

3.Flexibility

4. All the above

Question:

Projecting the image of the company by taking up social causes for a long term benefit is done through

1.USP

2.CSR

3.TRP

4.DAGMAR

Question:

Psychological research has exposed which of the following to advertisers?

1.Advertisers should match media to the level of rational thought people put into particular buying decisions

2.Our emotions and desires can be linked to products to drive sales

3.People lifestyle choices affect their buying habits

4. People knowledge about the product

Question:

T_______ is a combination of marketing functions including advertising used to sell a product

1.Sales promotion

2.Marketing mix

3.Public relations

4.New advertising

Question:

Television advertising that include a telephone numeral for ordering is an example of__________

1.Direct-response advertising

2.Telemarketing

3. Straight mail

4.Teleconference

Question:

The E-commerce domain that involves business action initiated by the consumer and targeted to businesses is known as____________

1.Consumer to Consumer

2.Consumer to Business

3.Business to Business

4.Business to Consumer

Question:

The key to the success of the typical advertising plan is that it contributes to ___________

1.profitability

2.flexibility

3.complexity

4.interoperability

Question:

The over all objectives that a company wishes to accomplish through its marketing program is called___________

1.new advertising

2.marketing mix

3.promotional mix

4.marketing goals

Question:

The participation of two or more sponsors in a single broadcast program where each advertiser pays a
proportionate share of the cost is called____________

1.Sponsorship

2.Co-sponsorship

3.Commercials

4.Slot

Question:

The product that reaches maturity and wide-scale acceptance enter the _______stage of advertising

1.pioneer

2.competitive

3.retentive

4.relative

Question:

The product usefulness is recognized and its superiority over other brands has yet to be established in ______ stage of advertising

1.pioneer

2.competitive

3.retentive

4.progressive

Question:

The segmenting of mass-media audiences into smaller groups because of the diversity of media outlets is ___________

1.media segmentation

2.audience Segmentation

3.consolidation

4.credit

Question:

These are written documents often urbanized by the Account Manager to provide media planners with relevant information necessary to select and buy media suitable to the campaign

1.Account Brief

2.Media Brief

3.Creative Brief

4.Client Brief

Question:

Violations that ethical advertisers strive to avoid comprise which of the following?

1.Testimonials from unknowledgeable people

2. False statements

3.Misleading and exaggerated claims

4. Avoiding the messages

Question:

What are the elite qualities of advertising?
 Consumers view advertised products as standard and legitimate
 Advertising is expressive allowing the dramatization of products
 Advertising can be used to build up a long-term image for a product
 Can reach masses of geographically dispersed buyers at low cost exposure

Question:

Which of the following is NOT an area of dependability for people who work in an advertising agency?

1.Creativity

2.Printing

3.Buying

4.Research

Question:

Which of the following was not referred to as a meaning of IMC?

1.Consistent seamlessness

2.Whole egg

3.Orchestration

4.Seamless communication

Question:

Which television Network started selling advertising sponsors?

1.Du Mont

2.Du Pont

3.BB

4.CNN

MCQs | General knowledge(GK)/Advertising MCQ Set 2 Sample Test,Sample questions

Question: _________ is the ability to reach prospective customers on a personal and intimate level

Question: A ______________ is a B2B trading network that links a meticulous seller with its own trading partners

Question: A specific position in a publication for which an advertiser is granted a permanent franchise is __________

Question: An advertising that rate that does not include any discounts are _____________

Question: Communication with various internal and external publics to create a image for a product or corporation is _________

Question: NBC stands for ____________ National Broadcasting Company

Question: The ____________ that is selected to communicate the product/service to clientele forms the promotional mix

Question: The Ad Council is ___________

Question: The first printed advertisements were single sheets printed on one side that nowadays would be called_________

Question: The period that begins with the early morning news shows and extends to 400 PM is known as_________

Question: The_________ team develops the message strategy from the copy platform

Question: What refers to the portion of media exposure done in the home?

Question: Which medium is best depends entirely on the advertiser s objectives the creative needs the competitive challenge and the ______

Question: Which of the following is the first stage of the marketing communications planning process and analysis of four main environmental context in order to shape the detail of the plan? Context analysis

Question: ____ is used in outdoor advertising to refer to the number of billboards used in one display

Question: _____ allows the prospect to respond directly to the advertiser rather than going through a retailer or other middlemen

Question: _____ is the material abounding to the magazine or newspaper to use in the production of the advertisement

Question: ______ is a preferred position for newspaper advertisement generally following and next to reading matter or top of column next to reading matter

Question: ______ is about direct person to person selling or voice to voice or digital to digital communication designed to explain how products services or ideas fit the needs of a prospective customer

Question: ______ is the measurements which are based on respondents who either say with assurance that they have looked into a given magazine

Question: _______ are large structures located in public places which display advertisements to passing pedestrians and motorists

Question: _______ involves targeting specific areas where possible customers are likely to be using public information lists to help identify prospective clients

Question: _______ is an array of reach according to the level of frequency delivered to each group

Question: _______ means doing what the advertiser and the advertisers peers believe is morally right in a given situation

Question: ________ is the encircling term that involves the use of electronic platforms � intranets extranets and the Internet � to conduct a companys business

Question: _________ is a term used to define a medium geographical potential

Question: _________ is a transit advertising term specifying two displays in each vehicle

Question: _________ is an advertisement in a print medi

Question: __________ aims to transform the perception attitude or action of the prospective customer

Question: __________ is a reduction from regular rates when advertising contracts to use quantities of advertising

Question: __________ is networks that connect people within a group to each other and to the company network

Question: ___________ is a kind of advertising run by a local advertiser in conjunction with a national advertiser

Question: ___________ is about bringing your product/service to the notice of your target market and reminding them or persuading customers to purchase that product/service

Question: ___________ is an extent or degree of consumer awareness of an advertisement within a specific medi

Question: ___________ is the outer shell of the advertisement which should be attention-grabbing attractive and interesting to your customers

Question: _______brings the product to the attention of potential customers

Question: ______addresses to manufactures who buy machinery equipments and components needed to produce the goods they sell

Question: ABC stands for __________ African Bureau of circulations

Question: Advertisements provide consumers with essential information about products and services including _______

Question: Advertisers can reach audiences in target geological areas by ____________

Question: Advertising agencies were first urbanized for and still serve the purpose of __________

Question: Advertising by a local merchant who sells directly to the customer is ________

Question: Advertising directly to consumers in newspapers was primarily popularized by ______________

Question: An ______ is a long-format television commercial typically five minutes or longer

Question: An advertisement appearing on two facing junior pages that occupies only part of each page is ___________

Question: An economy that relies on purchases of goods and services and on advertising to create a climate that encourages those purchases has been termed a __________

Question: Compensation to a salesperson agency et as a percent of their sales is known as_________

Question: Core brand values should be predictable via________

Question: Define what is destined by the cognitive stage of consumer advertising?

Question: Degree to which a consumer purchases a certain brand without considering alternatives is ____________

Question: IMC is about?

Question: Letters folders reprints or other material sent through the mails directly to prospective purchases is____________

Question: Marketing communications is used to achieve one of two principal goals The first concerns the development of brand values What is the other goal?

Question: Newspaper Advertising Strengths

Question: Projecting the image of the company by taking up social causes for a long term benefit is done through

Question: Psychological research has exposed which of the following to advertisers?

Question: T_______ is a combination of marketing functions including advertising used to sell a product

Question: Television advertising that include a telephone numeral for ordering is an example of__________

Question: The E-commerce domain that involves business action initiated by the consumer and targeted to businesses is known as____________

Question: The key to the success of the typical advertising plan is that it contributes to ___________

Question: The over all objectives that a company wishes to accomplish through its marketing program is called___________

Question: The participation of two or more sponsors in a single broadcast program where each advertiser pays a proportionate share of the cost is called____________

Question: The product that reaches maturity and wide-scale acceptance enter the _______stage of advertising

Question: The product usefulness is recognized and its superiority over other brands has yet to be established in ______ stage of advertising

Question: The segmenting of mass-media audiences into smaller groups because of the diversity of media outlets is ___________

Question: These are written documents often urbanized by the Account Manager to provide media planners with relevant information necessary to select and buy media suitable to the campaign

Question: Violations that ethical advertisers strive to avoid comprise which of the following?

Question: Which of the following is NOT an area of dependability for people who work in an advertising agency?

Question: Which of the following was not referred to as a meaning of IMC?

Question: Which television Network started selling advertising sponsors?

More MCQS

Search

Question:
_________ is the ability to reach prospective customers on a personal and intimate level

Question:
A ______________ is a B2B trading network that links a meticulous seller with its own trading partners

Question:
A specific position in a publication for which an advertiser is granted a permanent franchise is __________

Question:
An advertising that rate that does not include any discounts are _____________

Question:
Communication with various internal and external publics to create a image for a product or corporation is _________

Question:
NBC stands for ____________ National Broadcasting Company

Question:
The ____________ that is selected to communicate the product/service to clientele forms the promotional mix

Question:
The Ad Council is ___________

Question:
The first printed advertisements were single sheets printed on one side that nowadays would be called_________

Question:
The period that begins with the early morning news shows and extends to 400 PM is known as_________

Question:
The_________ team develops the message strategy from the copy platform

Question:
What refers to the portion of media exposure done in the home?

Question:
Which medium is best depends entirely on the advertiser s objectives the creative needs the competitive challenge and the ______

Question:
Which of the following is the first stage of the marketing communications planning process and analysis of four main environmental context in order to shape the detail of the plan? Context analysis

Question:
____ is used in outdoor advertising to refer to the number of billboards used in one display

Question:
_____ allows the prospect to respond directly to the advertiser rather than going through a retailer or other middlemen

Question:
_____ is the material abounding to the magazine or newspaper to use in the production of the advertisement

Question:
______ is a preferred position for newspaper advertisement generally following and next to reading matter or top of column next to reading matter

Question:
______ is about direct person to person selling or voice to voice or digital to digital communication designed to explain how products services or ideas fit the needs of a prospective customer

Question:
______ is the measurements which are based on respondents who either say with assurance that they have looked into a given magazine

Question:
_______ are large structures located in public places which display advertisements to passing pedestrians and motorists

Question:
_______ involves targeting specific areas where possible customers are likely to be using public information lists to help identify prospective clients

Question:
_______ is an array of reach according to the level of frequency delivered to each group

Question:
_______ means doing what the advertiser and the advertisers peers believe is morally right in a given situation

Question:
________ is the encircling term that involves the use of electronic platforms � intranets extranets and the Internet � to conduct a companys business

Question:
_________ is a term used to define a medium geographical potential

Question:
_________ is a transit advertising term specifying two displays in each vehicle

Question:
_________ is an advertisement in a print medi

Question:
__________ aims to transform the perception attitude or action of the prospective customer

Question:
__________ is a reduction from regular rates when advertising contracts to use quantities of advertising

Question:
__________ is networks that connect people within a group to each other and to the company network

Question:
___________ is a kind of advertising run by a local advertiser in conjunction with a national advertiser

Question:
___________ is about bringing your product/service to the notice of your target market and reminding them or persuading customers to purchase that product/service

Question:
___________ is an extent or degree of consumer awareness of an advertisement within a specific medi

Question:
___________ is the outer shell of the advertisement which should be attention-grabbing attractive and interesting to your customers

Question:
_______brings the product to the attention of potential customers

Question:
______addresses to manufactures who buy machinery equipments and components needed to produce the goods they sell

Question:
ABC stands for __________ African Bureau of circulations

Question:
Advertisements provide consumers with essential information about products and services including _______

Question:
Advertisers can reach audiences in target geological areas by ____________

Question:
Advertising agencies were first urbanized for and still serve the purpose of __________

Question:
Advertising by a local merchant who sells directly to the customer is ________

Question:
Advertising directly to consumers in newspapers was primarily popularized by ______________

Question:
An ______ is a long-format television commercial typically five minutes or longer

Question:
An advertisement appearing on two facing junior pages that occupies only part of each page is ___________

Question:
An economy that relies on purchases of goods and services and on advertising to create a climate that encourages those purchases has been termed a __________

Question:
Compensation to a salesperson agency et as a percent of their sales is known as_________

Question:
Core brand values should be predictable via________

Question:
Define what is destined by the cognitive stage of consumer advertising?

Question:
Degree to which a consumer purchases a certain brand without considering alternatives is ____________

Question:
IMC is about?

Question:
Letters folders reprints or other material sent through the mails directly to prospective purchases is____________

Question:
Marketing communications is used to achieve one of two principal goals The first concerns the development of brand values What is the other goal?

Question:
Newspaper Advertising Strengths

Question:
Projecting the image of the company by taking up social causes for a long term benefit is done through

Question:
Psychological research has exposed which of the following to advertisers?

Question:
T_______ is a combination of marketing functions including advertising used to sell a product

Question:
Television advertising that include a telephone numeral for ordering is an example of__________

Question:
The E-commerce domain that involves business action initiated by the consumer and targeted to businesses is known as____________

Question:
The key to the success of the typical advertising plan is that it contributes to ___________

Question:
The over all objectives that a company wishes to accomplish through its marketing program is called___________

Question:
The participation of two or more sponsors in a single broadcast program where each advertiser pays a proportionate share of the cost is called____________

Question:
The product that reaches maturity and wide-scale acceptance enter the _______stage of advertising

Question:
The product usefulness is recognized and its superiority over other brands has yet to be established in ______ stage of advertising

Question:
The segmenting of mass-media audiences into smaller groups because of the diversity of media outlets is ___________

Question:
These are written documents often urbanized by the Account Manager to provide media planners with relevant information necessary to select and buy media suitable to the campaign

Question:
Violations that ethical advertisers strive to avoid comprise which of the following?

Question:
Which of the following is NOT an area of dependability for people who work in an advertising agency?

Question:
Which of the following was not referred to as a meaning of IMC?

Question:
Which television Network started selling advertising sponsors?