laboursonline – MCQs, Mock Tests | MBA MBA Brand Management MCQ Set 1

____ is a mode of direct marketing owes to well structured communications in the form of catalogs.

1. Telemarketing
2. Sales promotion
3. Sales promotion
4. Publicity

✅ Correct Answer: 1

___ is ether the head of marketing department or a major brand and is responsible for the brand strategy and its implementation, important for complete performance of the brand.

1. Chief Branding Officer
2. Chief Executive officer
3. President of company
4. Director of Company

✅ Correct Answer: 1

______ lets you to have a clear picture of the number of customers or usage of your brand in comparison with competition.

1. Market share
2. Brand share
3. Product share
4. Customer share

✅ Correct Answer: 1

____ lets you to have your loyal customer's lifetime worth in terms of your brand's purchasing.

1. Lifetime value of a customer
2. Lifetime value of a brand
3. Lifetime value of a company
4. Lifetime value of a market

✅ Correct Answer: 1

____ of ad means how many times you should expose your target customers to your message.

1. Frequency
2. Copy
3. Copy strategy
4. Media

✅ Correct Answer: 1

____ provides a good quality of service because of a direct interface with the customers, but it is expensive.

1. Direct sales
2. Telemarketing
3. E-marketing
4. All of the given options

✅ Correct Answer: 4

_____ shows how consistent customers are in buying your brand, how long they have been buying and how long they may buy?

1. Customer loyalty
2. Brand loyalty
3. Product loyalty
4. Company loyalty

✅ Correct Answer: 1

_____ works best under the circumstances of high differentiation that gives you a sustainable advantage in a quality conscious market.

1. Value-in-use Pricing:
2. Skim Pricing
3. Segment pricing
4. Strategic account pricing

✅ Correct Answer: 2

A brand based organization provides which of the following benefits?

1. Clarity of role
2. Commitment to brand growth
3. A collective responsibility
4. All of the given options

✅ Correct Answer: 4

Advertising is part of sales promotion by creating awareness and comprehension that form a level of ___

1. Customer pull
2. Customer push
3. Customer loyal
4. Customer image

✅ Correct Answer: 1

An effective advertising campaign:

1. Revolves around a strong single idea
2. Should appeal to self interest of customer
3. Must not wander off
4. All of the given options

✅ Correct Answer: 4

rand assets include:

1. The name of the brand
2. Reputation, relevance, and loyalty
3. Less quality complaints
4. All of the given options

✅ Correct Answer: 2

Brand picture is based on which one of the following?

1. Brand value
2. Brand mission
3. Brand vision
4. Brand Image

✅ Correct Answer: 4

Delivery services offered by restaurants and other food chains in our market on phone calls are examples of:

1. Sales promotion
2. Direct marketing
3. Publicity
4. Personal selling

✅ Correct Answer: 2

Duration of _________ should be short and should not be repeated too often.

1. Sales promos
2. Market promos
3. Brand promos
4. Product promos

✅ Correct Answer: 1

If a company introducing a new brand under the source brand or endorsing brand strategy to gain the benefits of brand power, you again are in a position to charge a _____

1. Premium price
2. Skimming price
3. Market based price
4. Retail price

✅ Correct Answer: 1

Marketers need to position their brands clearly in target customers' minds. The strongest brands go beyond attributes or benefit positioning. They are positioned on the basis of whichof the following?

1. Desirable benefit
2. Good packaging
3. Strong beliefs and values
4. Service inseparability

✅ Correct Answer: 3

Mostly, the major source of power throughout the distribution channel is:

1. The company
2. The brand
3. The distributor
4. The customer

✅ Correct Answer: 2

PIA runs a series of television commercials that show its staff going out of their way to help customers. An important secondary audience for these ads is:

1. The civil aviation authority
2. Competitors
3. PIA employees
4. All air travelers

✅ Correct Answer: 3

The brand stature construct is equivalent to:

1. Esteem multiplied by knowledge
2. Differentiation multiplied by knowledge
3. Knowledge multiplied by relevance
4. Esteem multiplied by differentiation

✅ Correct Answer: 1

The process of establishing and maintaining a distinctive place in the market for an organization or its specific product offers is known as _____

1. Profiling
2. Profiling Segmentation
3. Segmentation
4. positioning

✅ Correct Answer: 4

The term "story board" is specifically related to:

1. TV commercial
2. Newspaper Editorial
3. Magazine ad
4. Press release

✅ Correct Answer: 1

This pricing model offers opportunity to set different levels of pricing for different needs is known as ______

1. Segment pricing
2. Skim pricing
3. Value-in-use pricing
4. Strategic account pricing

✅ Correct Answer: 1

To have value, a brand must offer which one of the following?

1. A simple product range with a defined set of features
2. A complex product range with a defined set of features
3. A complex product range with a defined set of features
4. An identity through which the customer can trace the party responsible for supplying the product

✅ Correct Answer: 3

What purpose does an advertising copy serves?

1. Provides a degree of continuity in a brand's advertising
2. Help a brand achieve distinctiveness
3. Provides a common benchmark on which all concerned in the company and the agency can evaluate the merits of advertising submissions
4. All of the given options

✅ Correct Answer: 4

Which of the following strategy give the benefit of premium pricing?

1. Umbrella strategy
2. Line brand strategy
3. Product brand strategy
4. Branding strategy

✅ Correct Answer: 1

"Developing budgets and steering resources into strategy are critical areas of success," Correlates which of the following strategy.

1. Crafting strategy
2. Implementing strategy
3. Evaluating strategy
4. Performing strategy

✅ Correct Answer: 2

_______ advertising affords the marketer the ability to engage the consumer in a direct and personal way.

1. Interactive
2. Contextual
3. Traditional
4. Website.

✅ Correct Answer: 1

____ are about organizations seeking gaps in broad market segments or finding gaps in competitors' product ranges.

1. Market niche strategies
2. Differentiation
3. Cost leadership
4. Focus Strategies

✅ Correct Answer: 4

______ are incurred by brands because of failures and questionable business practices that may increase costs and liabilities.

1. Brand assets
2. Brand liabilities
3. Brand liabilities
4. Market failures

✅ Correct Answer: 2

_____ are incurred by brands because of failures and questionable business practices that may increase costs and liabilities

1. _____ are incurred by brands because of failures and questionable businesspractices that may increase costs and liabilities
2. Brand liabilities
3. Brand equities
4. Market failures

✅ Correct Answer: 2

______ are musical messages written around a brand.

1. Logos
2. Symbols
3. Jingles
4. Tag lines

✅ Correct Answer: 3

______ are short phrases that communicate descriptive or persuasive information about a brand.

1. Punch lines
2. Tag lines
3. Messages
4. Slogans

✅ Correct Answer: 4

_____ branding is a type of co-branding.

1. Ingredient
2. Product
3. Service
4. Personality

✅ Correct Answer: 1

______ buy products & _________ use product

1. consumer & customers
2. buyers & sellers
3. buyers & customers
4. customers & consumer

✅ Correct Answer: 2

______ customers can themselves become publishers, choosing to share what they have received with their social networks.

1. Publish - subscribe
2. Instant sharing
3. Multi - model viewing
4. Mobile invertising

✅ Correct Answer: 2

_______ defines what the the brand thinks about the consumer, as per the consumer

1. Brand attitude
2. Brand positioning
3. Brand relationship
4. Brand manage

✅ Correct Answer: 1

_____ has been the first to launch an innovative media buying / selling technique, through its lastminute inventory.com, which auctions unsold media space online.

1. Madison media
2. Mudra Max
3. Dentsu India
4. JWT India

✅ Correct Answer: 3

________ is a way of describing audience based on factors such as age, gender, education level, town class, income etc.

1. Demographic
2. Psychographic
3. Socio-economic
4. Infographics

✅ Correct Answer: 1

_______ is a way of describing audience based on the their life style, attitudes, aspirations, habits etc.

1. Demographics
2. Demographics
3. Socio-economic
4. Infographics

✅ Correct Answer: 2

________ is the acquisition of goods and services by the seller or industrial user for the purpose of resale

1. selling
2. assembling
3. buying
4. transportation

✅ Correct Answer: 2

_________ is the process that helps managers understand the nature of the industry, the way firms behave competitively within the industry, and how competition is generally undertaken.

1. Market needs analysis
2. Portfolio analysis
3. Strategic market analysis
4. Organizational analysis

✅ Correct Answer: 3

______ is the single factor that best indicates social class

1. Time
2. Money
3. Occupation
4. Fashion

✅ Correct Answer: 3

_______ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.

1. Target marketing
2. Psychographic segmentation
3. Product Differentiation
4. Consumer behavior

✅ Correct Answer: 4

______ markets are made up of members of the distribution chain

1. Consumer
2. Business-to-business (industrial
3. Institutional
4. Channel

✅ Correct Answer: 4

_____ markets include a wide variety of profit and nonprofit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society.

1. Consumer
2. Business-to-business (Industrial
3. Reseller
4. Institutional

✅ Correct Answer: 4

______ occurs by maintaining the brand contract while undergoing innovations and modifications to stay current.

1. Sustainability
2. Fit
3. Uniqueness
4. Credibility

✅ Correct Answer: 4

______ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.

1. Market-skimming
2. Value-based
3. Market-penetration
4. .Leader

✅ Correct Answer: 3

_____ refers to a brands objective attributes in relation to other brands

1. Brand position
2. Product position
3. Brand relationship
4. Both A&B

✅ Correct Answer: 3

______ refers to the information a consumer has stored in their memory about a product or service.

1. Cognitive dissonance
2. Product knowledge
3. Product research
4. Marketing research

✅ Correct Answer: 2