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MBA Advertising and Sales Promotion Mcq Set 7

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1. Advertisers seek to give a product a personality that is unique, appealing and appropriate. The personality given is known as,




2. Personal selling is commonly used for which of the following purposes?




3. Which of the following is not an advantage of the use of outdoor media forms?




4. AIDA stands for:




5. _______ is a demographic description of the people or house- holds that are prospects for a product or service.




6. An online banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.




7. All of the following are factors that affect budget decisions except:




8. A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______________ period.




9. The term "marketingmix" describes:




10. In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities, these are called:




11. SWOT is an acronym for




12. In advertising jargon `premium´ means;




13. _______ is the time used for the commercial announcement or the announcement itself




14. When a company publishes their own publication, it is called as;




15. When a company acquires a supplier through an acquisition strategy, this is referred to as:




16. Market information means




17. Sellers that handle their own exports are engaged in:




18. _____ is a philosophy holding that a company's marketing should support the best long-run performance of the marketing system




19. A(n) ______________ is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or service.




20. A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a:




21. Which of the following terms is similar to the term "marketing logistics?"




22. An outdoor medium transporting to different locations carrying ads, is an example of,




23. A small sheet of paper carrying an advertisement message distributed by hand, often black letters printed in mono coloured paper, is an example of,




24. Which is NOT TRUE in comparing journalism and public relations?




25. The marketing mix is also known as the _______




26. The process of reserving time or time periods with a station or network; checking on available advertising time.




27. The ad advised readers to "try your skill at using our cream cheese to create an exciting new recipe and you may be the winner of a trip for two to Hawaii." This ad was promoting a,




28. The speed with which buyers forget about a brand if advertising is NOT seen is called




29. Program-length (30-minute) advertisements that take an educational approach to communication with potential customers are called




30. The possible exposure of the advertising message to one audience member,




31. _____ suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or through a change in behavior.




32. Information and persuasive content can be combined in the form of an appeal to




33. What two major communication channels do marketers use to convey their product to consumers?




34. __________ define the task that advertising must do with a specific target audience during a specific period of time.




35. Which one of the following is not a constituent of `internal public´ of any organization?




36. An account in advertising parlance:




37. The manufacturer, government body or organization which wishes to have advertisements crated and placed:




38. In ad world electrical goods, often kitchen equipment such as washing machines, fridges, cookers are termed as,




39. The process in which one idea is allowed to stimulate another without reaching a decision about whether any of the ideas are valid :




40. Why is 'fear' or 'rational appeal' type advertising used frequently for charities and non-profit organisations?




41. The avoidance of the use of 'bait and switch' tactics that encourage consumers to change to another brand is a result of:




42. Expand AMA:




43. ______ is the measure of the degree of brain activity that can be used to asses a person´s reactions to an ad.




44. Unwanted e-mail advertisings are categorized as,




45. A new window which opens in front of the current one, displaying an advertisement is a,




46. A promotional strategy that encourages the various intermediaries along the channel to stock and sell the product is called what type of strategy?




47. Political campaigns are generally examples of:




48. Providing free samples of perfumes (scent) in magazines is an example of which of the following?




49. An outdoor advertising poster is also called;




50. What is self-mailer?